Learn why employees need more attention
The secret to creating lasting customer experiences is to identify and address the areas of improvement for employees in the frontline. Premise for improvement If your front-line employees are not...
View ArticleManagement Imperative #1: Invest In Culture As A Corporate Asset
Why do companies create capital expenditure approval processes and develop strict cash management procedures? To manage their corporate assets. But executives often spend little time, if any, focusing...
View Article50 Facts about Customer Experience
Following from the success of our past article “23 facts about customer loyalty and customer satisfaction” we have compiled a list of 50 facts that you should know about customer experience to help you...
View ArticlePutting C-Sat Data into Action
Author and speaker Greg Levin puts it this way – “Finding fresh water in the middle of the desert doesn’t help you – unless you drink it”. It’s the same thing with obtaining timely customer data and...
View ArticleA look into conferences: How do they impact your ROI?
One of the consequences of the financial crisis is an increased focus on how the companies spend their resources on training and conferences. This has created a renewed debate on the real value of...
View ArticleWhat Steve Jobs Taught Us About Loyalty
I think a few words on the impact Steve Jobs, founder of Apple, had on the concept of customer loyalty – and life – are in order. Consider this a tribute to him and his memory as it relates to all of...
View ArticleFathoming Amazon: 9 Things to Know (Infographic)
The guys over at Frugaldad have been thinking about Amazon recently, and with good reason. The story of its growth in the last 17 years can only be compared to the thunderous rise of Walmart. And in...
View ArticleWhere Measurement Begins
Proof that you are changing customer behavior has to start somewhere. How do you measure a relationship? It sounds awfully complicated to quantify. But you don’t have to measure everything at once. If...
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